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The implications of risk aversion and information unvertainty on optimal new product launch strategies
Roberts, John H.
-
1990
Persistent link: https://www.econbiz.de/10000847194
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2
Defending market share against an emerging innovation
Roberts, John H.
;
Nelson, Charles J.
;
Morrison, Pamela D.
-
1995
Persistent link: https://www.econbiz.de/10000912046
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3
Electronic home shopping : role of consumer perceptions and congruence in consideration set formation
Roberts, John H.
;
Morrison, Pamela D.
-
1996
Persistent link: https://www.econbiz.de/10000939872
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4
An exploratory approach to study the effect of disconfirmation on customer satisfaction
Burton, Suzan
;
Sheather, Simon J.
;
Roberts, John H.
-
1997
Persistent link: https://www.econbiz.de/10000956070
Saved in:
5
A review of international research into promotional effectiveness and its implications for an Australian research agenda
Roberts, John H.
-
1992
Persistent link: https://www.econbiz.de/10000845117
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6
Development and testing of a model of consideration set formation
Roberts, John H.
;
Lattin, James M.
-
1990
Persistent link: https://www.econbiz.de/10000846750
Saved in:
7
The effect of network structure in industrial diffusion processes
Midgley, David F.
;
Morrison, Pamela D.
;
Roberts, John H.
-
1990
Persistent link: https://www.econbiz.de/10000846994
Saved in:
8
The effect of experience on customer satisfaction
Burton, Suzan
;
Sheather, Simon J.
;
Roberts, John H.
-
1995
Persistent link: https://www.econbiz.de/10000917677
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9
Repairing managerial knowledge-ability
Goodall, Keith
(
contributor
);
Roberts, John M.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001736172
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