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Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie - 1992
Persistent link: https://www.econbiz.de/10000134691
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The seven pillars of powerful brands
De Chernatony, Leslie - 1992
Persistent link: https://www.econbiz.de/10000140489
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Brand price recall and the implications for pricing research
De Chernatony, Leslie; Knox, Simon - 1992
Persistent link: https://www.econbiz.de/10000138411
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Developing a positioning strategy in the oil pump industry : but benchmarked against whom?
De Chernatony, Leslie; Daniels, Kevin; Johnson, Gerry - 1992
Persistent link: https://www.econbiz.de/10000140406
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Developing pan-European brands in the single European market
De Chernatony, Leslie; Bernath, Ratna - 1992
Persistent link: https://www.econbiz.de/10000140409