Factors Influencing Successful Brand Extensions
Year of publication: |
2003
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Authors: | Hem, Leif E. ; Chernatony, Leslie de ; Iversen, Nina M. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 19.2003, 7-8, p. 781-806
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