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~isPartOf:"Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde"
~person:"Dwivedi, Yogesh Kumar"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Product Placement"
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Konsumentenverhalten
Product Placement
Consumer behaviour
2
Beziehungsmarketing
1
Environmental consciousness
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Kauf
1
Purchase
1
Relationship marketing
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Dwivedi, Yogesh Kumar
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Geuens, Maggie
13
Van Kenhove, Patrick
11
Van den Poel, Dirk
11
Vermeir, Iris
10
De Bock, Tine
5
Pandelaere, Mario
5
Brengman, Malaika
3
Van Kerckhove, Anneleen
3
Verbeke, Wim
3
Weijters, Bert
3
Baecke, Philippe
2
Buckinx, Wouter
2
De Wulf, Kristof
2
Faseur, Tine
2
Larivière, Bart
2
Pozzi, Lorenzo
2
Schoors, Koen
2
Steenhaut, Sarah
2
Van Den Heuvel, Milan
2
Vandecasteele, Bert
2
Adams, Leen
1
Boudt, Kris
1
Briers, Barbara
1
Brunsø, Karen
1
Burez, Jonathan
1
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1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
Journal of retailing and consumer services
18
Journal of business research : JBR
16
International journal of Indian culture and business management
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Journal of promotion management : innovations in planning and applied research
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European journal of marketing : EJM
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International journal of advertising : the quarterly review of marketing communications
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International journal of hospitality management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Technological forecasting & social change : an international journal
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The journal of product & brand management
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of consumer studies
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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World review of entrepreneurship, management and sustainable development
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Analyzing the cultural diversity of consumers in the global marketplace
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Asia Pacific journal of marketing and logistics
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Challenges and trends in modern banking
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Chandos social media series
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Cogent business & management
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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E-business : state of the art of ICT based challenges and solutions
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ECONIS (ZBW)
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Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
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2
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
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