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~isPartOf:"Working papers / Centre for Market driven Innovations : WP"
~person:"Hart, Susan"
~person:"Robben, Henry S."
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Working papers / Centre for Market driven Innovations : WP
The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Launch strategies and product advantage
Hultink, Erik J.
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1995
Persistent link: https://www.econbiz.de/10013421229
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Predicting new product success and failure : the impact of launch strategy and market characteristics
Hultink, Erik J.
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1994
Persistent link: https://www.econbiz.de/10013421278
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