A Special Section of Articles Selected from Presentations at the 1997 PDMA International Research Conference - Retailer's Adoption Decision of New Consumer Durables
| Year of publication: |
1999
|
|---|---|
| Authors: | Hultink, Erik Jan ; Thölke, Jürg M. ; Robben, Henry S.J. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 16.1999, 5, p. 483-490
|