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The unbundling of advertising...
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Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
Sloan School of Management, Massachusetts Institute of …
-
1992
Persistent link: https://www.econbiz.de/10005574765
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2
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
Sloan School of Management, Massachusetts Institute of …
-
1990
Persistent link: https://www.econbiz.de/10005749142
Saved in:
3
The impact of scale and media mix on advertising agency costs
Schmalensee, Richard.
;
Silk, Alvin J.
;
Bojanek, Robert.
-
Sloan School of Management, Massachusetts Institute of …
-
1981
Persistent link: https://www.econbiz.de/10005574508
Saved in:
4
Pre-test market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
-
Sloan School of Management, Massachusetts Institute of …
-
1976
Persistent link: https://www.econbiz.de/10005749150
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5
From technocracy to net energy analysis : engineers, economists and recurring energy theories of value
Berndt, Ernst R.
-
Sloan School of Management, Massachusetts Institute of …
-
1982
Persistent link: https://www.econbiz.de/10005750544
Saved in:
6
Network effects and diffusion in pharmaceutical markets : antiulcer drugs
Berndt, Ernst R.
;
Pindyck, Robert S.
;
Azoulay, Pierre
-
Sloan School of Management, Massachusetts Institute of …
-
1998
Persistent link: https://www.econbiz.de/10005750612
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7
High-tech capital formation and labor composition in U.S. manufacturing industries : an exploratory analysis
Berndt, Ernst R.
;
Morrison, Catherine J.
;
Rosenblum, …
-
Sloan School of Management, Massachusetts Institute of …
-
1992
Includes bibliographical references (p. 37-39).
Persistent link: https://www.econbiz.de/10005458512
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8
Quality adjustment in empirical demand analysis
Berndt, Ernst R.
-
Sloan School of Management, Massachusetts Institute of …
-
1983
Persistent link: https://www.econbiz.de/10005574506
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9
Energy demand in the transportation sector of Mexico
Berndt, Ernst R.
;
Botero, German.
-
Sloan School of Management, Massachusetts Institute of …
-
1983
Persistent link: https://www.econbiz.de/10005574592
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10
Energy price changes and the induced revaluation of durable capital in U.S. manufacturing
Berndt, Ernst R.
;
Wood, David O.
-
Sloan School of Management, Massachusetts Institute of …
-
1983
Persistent link: https://www.econbiz.de/10005574629
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