Baptista, Manuel - In: Worldwide Hospitality and Tourism Themes 9 (2017) 6, pp. 663-668
Purpose The purpose of this paper is to present and analyse the development and marketing tourism strategy of Melgaço … tourism strategic and marketing plan for the municipality of Melgaço, which, by its turn, is supported on a variety of primary … perceived as “the most radical nature tourism destination in Portugal”, and hence, it has increased its touristic flows and …