Showing 1 - 10 of 65
Purpose – This paper seeks to empirically test the use of persuasion knowledge among the millennial generation. Design/methodology/approach – College aged students were randomly assigned into two groups and given scenarios where one was designed for persuasion knowledge to be more likely...
Persistent link: https://www.econbiz.de/10015044217
Purpose The Elaboration Likelihood Model (ELM) proposes two routes to persuasion – the central route (persuasion occurs via information) and the peripheral route (persuasion occurs via visual cues, attractive actors and other source characteristics). The central route is typically used for...
Persistent link: https://www.econbiz.de/10015044445
school meals by children, in the context of competing marketing allures of nutritiously poor foods outside the schools …
Persistent link: https://www.econbiz.de/10015044473
of fun food marketing aimed at children remain largely unexplored. This article aims to probe parents' views of … of foods promoted to children and/or in light of the communication quality of marketing aimed at children. Parents were … debates about responsible marketing to children. Originality/value – This article provides a qualitatively rich snapshot of …
Persistent link: https://www.econbiz.de/10015044654
relationships ‐ but creative marketing is what counts most.  …
Persistent link: https://www.econbiz.de/10015043981
marketing implications. Outlines the developmental stages from infants to pre‐teens. Discusses toys for children with special …
Persistent link: https://www.econbiz.de/10015043983
Proposes a general rationale for acting cautiously when marketing to children, and indicates some possibly … protect children in the marketplace, that all marketing is directed at adults, that certain practice are acceptable because …, avoid dubious products and marketing that support premature maturation and the end of childhood, accept an “in loco parentis …
Persistent link: https://www.econbiz.de/10015043988
which involve mobile phone databases to promote records: the wireless marketing campaign for Oxide & Neutrino by East West …
Persistent link: https://www.econbiz.de/10015043989
Compares the findings from the Youth Target Group Index (TGI) Survey of British children with those from the Simmonds Kids and Teens survey in the USA, with implications for marketers. Concludes that the two countries’ youth undeniably share a sophisticated common culture, with most but not...
Persistent link: https://www.econbiz.de/10015043993
Examines the relationships between popular music and youth in contemporary Britain. Argues that in the last decade the pop music charts have become increasingly diverse and fleeting, also that various non‐chart genres now appear to be favoured by young people. Discusses the growing influence...
Persistent link: https://www.econbiz.de/10015043995