Sales buy-in of marketing strategies : exploration of its nuances antecedents, and contextual conditions
Year of publication: |
2009
|
---|---|
Authors: | Malshe, Avinash ; Sohi, Ravipreet S. |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 29.2009, 3, p. 207-225
|
Subject: | Verkauf | Selling | Marketing | Grounded Theory | Grounded theory |
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