school meals by children, in the context of competing marketing allures of nutritiously poor foods outside the schools …

of fun food marketing aimed at children remain largely unexplored. This article aims to probe parents' views of … of foods promoted to children and/or in light of the communication quality of marketing aimed at children. Parents were … debates about responsible marketing to children. Originality/value – This article provides a qualitatively rich snapshot of …

relationships ‐ but creative marketing is what counts most.  …

marketing implications. Outlines the developmental stages from infants to pre‐teens. Discusses toys for children with special …

Proposes a general rationale for acting cautiously when marketing to children, and indicates some possibly … protect children in the marketplace, that all marketing is directed at adults, that certain practice are acceptable because …, avoid dubious products and marketing that support premature maturation and the end of childhood, accept an “in loco parentis …

which involve mobile phone databases to promote records: the wireless marketing campaign for Oxide & Neutrino by East West …

Defines in‐school or marketing as the development of marketing activities towards schoolchildren, and reports research … on the attitudes to it of some Belgian school directors. Reviews previous literature on the effectiveness of marketing to … children, and the advantages and disadvantages of in‐school marketing; activities included sponsoring, lectures, vending …