Similar Search Results

Snapshot 2001: strategies for the youth market

Newall, Toby; Steel, Louise - In: Young Consumers 3 (2002) 2, pp. 9-16

relationships ‐ but creative marketing is what counts most. …

Persistent link: https://www.econbiz.de/10015043981

Szymanski, Marianne - In: Young Consumers 3 (2002) 2, pp. 25-32

marketing implications. Outlines the developmental stages from infants to pre‐teens. Discusses toys for children with special …

Persistent link: https://www.econbiz.de/10015043983

Preventing ethical problems when marketing to minors

Paine, Whiton S.; Stewart, Karen; Kruger, Evonne - In: Young Consumers 3 (2002) 2, pp. 69-80

Proposes a general rationale for acting cautiously when marketing to children, and indicates some possibly … protect children in the marketplace, that all marketing is directed at adults, that certain practice are acceptable because …, avoid dubious products and marketing that support premature maturation and the end of childhood, accept an “in loco parentis …

Persistent link: https://www.econbiz.de/10015043988

Wireless marketing: the linking value of text messaging

Jones, Andrew - In: Young Consumers 3 (2002) 2, pp. 39-44

which involve mobile phone databases to promote records: the wireless marketing campaign for Oxide & Neutrino by East West …

Persistent link: https://www.econbiz.de/10015043989

US kids and British children ‐ identical or incomparable?

Powell, James; Wicken, Geoff - In: Young Consumers 3 (2002) 3, pp. 33-40

Compares the findings from the Youth Target Group Index (TGI) Survey of British children with those from the Simmonds Kids and Teens survey in the USA, with implications for marketers. Concludes that the two countries’ youth undeniably share a sophisticated common culture, with most but not...

Persistent link: https://www.econbiz.de/10015043993

One tune no longer fits all

Scott, Bryan - In: Young Consumers 3 (2002) 3, pp. 49-56

Examines the relationships between popular music and youth in contemporary Britain. Argues that in the last decade the pop music charts have become increasingly diverse and fleeting, also that various non‐chart genres now appear to be favoured by young people. Discusses the growing influence...

Persistent link: https://www.econbiz.de/10015043995

Attitudes of school directors towards in‐school marketing: an exploratory study

Geuens, Maggie; De Pelsmacker, Patrick; Mast, Gitt - In: Young Consumers 3 (2002) 3, pp. 57-67

Defines in‐school or marketing as the development of marketing activities towards schoolchildren, and reports research … on the attitudes to it of some Belgian school directors. Reviews previous literature on the effectiveness of marketing to … children, and the advantages and disadvantages of in‐school marketing; activities included sponsoring, lectures, vending …

Persistent link: https://www.econbiz.de/10015043996

Building brand dialogue with mobile marketing

de Kerckhove, Anne - In: Young Consumers 3 (2002) 4, pp. 37-42

aspects of mobile marketing to children in the UK context. Ends with case studies: 20th Century Fox’s promotion of “Planet of … the Apes” to Vodafone’s consumer base; the Golden Wonder promotion in April 2002 by marketing agency Triangle, using voice …

Persistent link: https://www.econbiz.de/10015044002

Changing families, changing kids

Sabino, Donna - In: Young Consumers 4 (2003) 1, pp. 9-12

Discusses how the children’s market has grown over the last decades, as parents have increasingly planned to have children and bring them up as emotionally intelligent human beings; marketers need to be aware of children as a distinct and increasingly articulate group. Focuses on the...

Persistent link: https://www.econbiz.de/10015044008

Understanding family values

Greenhalgh, Tim - In: Young Consumers 4 (2003) 1, pp. 13-20

Explores how the traditional nuclear family of mother, father and 2 children is being replaced by “beanpole“ families of cohabitating couples with one child, and extending to four rather than three generations; parents have children at a later age and seek to recreate their own childhood by...

Persistent link: https://www.econbiz.de/10015044009