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Purpose: This study aims to empirically test the proposition that high narcissistic consumers are more likely to perform donation-related behavior, such as the intention to donate and to share the donation link, compared to low narcissistic consumers when the organization’s reputation is...
Persistent link: https://www.econbiz.de/10012280305
Purpose: The purpose of this paper is to examine online purchase behaviours amongst young consumers in Australia and the USA. It also aims to develop and test a theoretical framework of young consumers’ online purchase behaviour. Design/methodology/approach: Data were collected through online...
Persistent link: https://www.econbiz.de/10012188770