advertising. Outlines these attitude changes in relation to femininity and masculinity (notably a general preference in both sexes …; what makes good advertising (humour, naturalness, openness, harmony, aesthetics, provocativeness, and vision marketing …

Outlines legal issues in Internet advertising to children in the USA, European Union, Australia and Canada; the … Privacy Protection Act) in the USA, plus the work of CARU (the Children’s Advertising Review Unit). Moves on to the European …

Outlines the legal controls in Germany on advertising to children; there is no single law, but there is legislation … covering advertising to children in specific media and for specific products, with self‐regulation playing a much smaller role … Television Directive in the areas of advertising to minors on TV or using other media, product restrictions relating to tobacco …

Discusses how the regulation of advertising to children in the USA is moving from a self‐regulated system to one … exploitation of children online. Outlines the work of the Children’s Advertising Review Unit (CARU), which has set down self …

possible links between obesity and advertising. Covers attitudes to physical activity and diet, the failure of Europeans to … advertising. Concludes that the literature confirms that obesity is multi‐factorial, and that there is no direct evidence of a … causal relationship between food advertising and obesity levels.  …

the ISBA. Summarises some current press coverage which is critical of the advertising industry given the growing problem …

Outlines the framework of regulation of advertising in Australia; that affecting children has developed as part of the …

of food advertising as a secondary influence on brand choice against the backdrop of an established set of preferences …