Digital advertising : measurement, metrics and future research agenda
Year of publication: |
2022
|
---|---|
Authors: | Turnbull, Sarah |
Published in: |
The SAGE handbook of digital marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4379-1. - 2022, p. 465-477
|
Subject: | Werbung | Advertising | Digitale Medien | Digital media | Messung | Measurement |
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