Purpose: This study aims to empirically examine young tourists’ perceptions of object-based authenticity, existential authenticity and perceived value perceptions on satisfaction. Data were collected from young heritage tourists at the Little India heritage precinct in Singapore....

Purpose – The purpose of this study is to examine how status‐seeking and fashion‐innovative young consumers evaluate diffusion brands. The influence of brand naming techniques and country of origin on brand image and product quality of diffusion brands is also examined....

Purpose – The purpose of this paper is to investigate how sports celebrities can be perceived as role models and influence young adult consumers' purchase and behavioural intentions. Further, it also seeks to examine whether this influence differs between males and females....

Purpose – This paper aims to investigate the level of fear experienced by students aged 13 to 30 years, in response to different types of anti‐smoking fear appeals. It seeks to extend and validate Quinn et al. 's study by specifically comparing adolescent and young adult responses to fear...