Consumer animosity, economic hardship, and normative influence
Year of publication: |
2010
|
---|---|
Authors: | Huang, Yu‐An ; Phau, Ian ; Lin, Chad |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 44.2010, 7/8, p. 909-937
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Recession | Social interaction | Consumer behaviour | Product quality | Taiwan |
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