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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.; Hackley, Christopher E. - In: Young consumers : insight and ideas for responsible … 17 (2016) 2, pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
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Teen girls' adoption of a virtual fashion world
Kobia, Caroline; Liu, Chuanlan - In: Young consumers : insight and ideas for responsible … 17 (2016) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10011615438
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Spatial visualization and the gender gap in videogame interest among young adults
Dean, Dwane H. - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 225-237
Persistent link: https://www.econbiz.de/10003898957
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Does game self-congruity increase usage and purchase?
Davis, Robert; Lang, Bodo - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 52-66
Persistent link: https://www.econbiz.de/10009742862
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College-aged young consumers interpretations of product placement in social games
Chen, Huan; Deterding, Audrey - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10009742864
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Turkish gen Z players' in-game purchase intention : does gender difference matter?
Akin, Mahmut Selami - In: Young consumers : insight and ideas for responsible … 24 (2023) 6, pp. 721-741
Persistent link: https://www.econbiz.de/10014507545
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Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.; Pirog, Stephen F., III.; Wisenblit, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 2, pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
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Exergaming : virtual inspiration, real perspiration
Klein, Matthew J.; Simmers, Christina S. - In: Young consumers : insight and ideas for responsible … 10 (2009) 1, pp. 35-45
Persistent link: https://www.econbiz.de/10003843804
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Analyzing advergames : active diversions or actually deception ; an exploratory study of online advergames content
Dahl, Stephan; Eagle, Lynne C.; Báez, Carlos - In: Young consumers : insight and ideas for responsible … 10 (2009) 1, pp. 46-59
Persistent link: https://www.econbiz.de/10003843809