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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - 2016
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to … a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to … thirty years of past brand-related investment flows. Using firm-specific trademarks as investment proxies, our results show a …
Persistent link: https://www.econbiz.de/10011418793
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Private incentives to innovate : interplay of new products and brand-name reputation
Leheyda, Nina (contributor) - 2008
products and brand-name reputation. The effects of new products on the private incentives to innovate are investigated on the … found that both a new model and brand-name reputation may allow the innovative firms to get some market power and recoup … substitutes than old (new) models. Consumer preferences towards brand and new products vary depending on their age. …
Persistent link: https://www.econbiz.de/10003793986
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Which firms use trademarks : and why? ; representative firm-level evidence from Germany
Crass, Dirk - 2014
Trademarking firms are more productive, generate higher profits, and have a better survival rate. Trademarking firms are in one word more successful, which might motivate non-trademarking firms to adopt a trademark strategy. But this seems not to be the case. The proportion of trademarking firms...
Persistent link: https://www.econbiz.de/10010458246
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Choosing from the reform menu card : individual determinants of labour market policy preferences
Heinemann, Friedrich (contributor);  … - 2009
Germany. For that purpose we make use of the representative German General Social Survey (ALLBUS). This survey offers data to …
Persistent link: https://www.econbiz.de/10003806186
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Politicians' opinions on rivals in the competition for firms : an empirical analysis of reference points near a border
Geys, Benny; Osterloh, Steffen - 2011 - This version: March 2011
Studies of spatial policy interdependence in (local) public policies usually concentrate on the relations between jurisdictions within a single analysed region, and disregard possible extra-regional effects. This paper evaluates the validity of such restriction by studying German local...
Persistent link: https://www.econbiz.de/10008905492
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Don’t tax me? : Determinants of individual attitudes toward progressive taxation
Heinemann, Friedrich; Hennighausen, Tanja - 2010
This contribution empirically analyses the individual determinants of tax rate preferences. For that purpose we make use of the representative German General Social Survey (ALLBUS) that offers data on the individual attitudes toward progressive, proportional, and regressive taxation. Our...
Persistent link: https://www.econbiz.de/10003951035
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The globalization of tax policy : what German politicians believe
Heinemann, Friedrich (contributor);  … - 2007
survey falls in period of extensive debate about and actual adoption of a company tax reform bill in Germany. …
Persistent link: https://www.econbiz.de/10003545929
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Does immigration weaken natives’ support for the welfare state? : evidence from Germany
Stichnoth, Holger - 2010
state ; immigration ; ethnic diversity ; Germany ; cluster-robust standard errors ; two-way clustering …
Persistent link: https://www.econbiz.de/10003923101
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Intrinsic work motivation and pension reform acceptance
Heinemann, Friedrich; Hennighausen, Tanja; Moessinger, … - 2011
Although demographic change leaves pay-as-you-go pension systems unsustainable, reforms, such as a higher pension age, are highly unpopular. This contribution looks into the role of intrinsic motivation as a driver for pension reform acceptance. Theoretical reasoning suggests that this driver...
Persistent link: https://www.econbiz.de/10009162092
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Individual determinants of social fairness assessments : the case of Germany
Bischoff, Ivo (contributor);  … - 2008
selfinterest. We test this framework on representative survey data for Germany for the years 1991, 2000 and 2004. Our results …
Persistent link: https://www.econbiz.de/10003751302