Similar Search Results

Susceptibility and influence in social media word-of-mouth

Claussen, Jörg; Engelstätter, Benjamin; Ward, Michael R. - 2014

Peer influence through word-of-mouth (WOM) plays an important role in many information systems but identification of causal effects is challenging. We identify causal WOM effects in the empirical setting of game adoption in a social network for gamers by exploiting differences in individuals’...

Persistent link: https://www.econbiz.de/10010467832

Targeted advertising in magazine markets

Chandra, Ambarish; Kaiser, Ulrich - 2010

We examine the scope and value of targeted advertising in the magazine industry. We use data on reader characteristics at individual media, in contrast to previous work that has needed to infer this information from aggregate data. Our results show a strong relationship between subscriber...

Persistent link: https://www.econbiz.de/10008660632

Strategic microscheduling of movies

Dürr, Niklas S.; Engelstätter, Benjamin; Ward, Michael R. - 2017

We investigate how competition in product niches affects the ultimate timing of product release for experience goods using data on motion pictures in the United States. We identify product niches that movies occupy along three different product dimensions: common actor, common director, and...

Persistent link: https://www.econbiz.de/10011716018

Strategic microscheduling of movies

Dürr, Niklas S.; Engelstätter, Benjamin; Ward, Michael R. - 2018 - This version: February 2018

Persistent link: https://www.econbiz.de/10011876630

The impact of the financial crisis on investments in innovative firms

Giebel, Marek; Kraft, Kornelius - 2015

This paper investigates the impact of the financial crisis on investment decisions in innovative versus non-innovative firms. Firms are defined as being innovative if they have introduced a new product to the market. The empirical test is based on data for the years before and after the recent...

Persistent link: https://www.econbiz.de/10011339805

Sources of spillovers for imitation and innovation

Cappellin, Riccardo; Czarnitzki, Dirk; Kraft, Kornelius - 2013

market (innovation). It turns out that spillovers from rivals lead to more imitation, while inputs from customers and … research institutions enhance original innovation. …

Persistent link: https://www.econbiz.de/10009787404

Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?

Crass, Dirk; Schwiebacher, Franz - 2013

Trademarks are often supposed to reduce substitutability and imitability of product innovations. Using German CIS data for 2010, we provide empirical evidence that trademarking firms assess easy product substitutability as less characteristic for their competitive environment. This is...

Persistent link: https://www.econbiz.de/10009787415

From less promising to green? : technological opportunities and their role in (green) ICT innovation

Cecere, Grazia; Rexhäuser, Sascha; Schulte, Patrick - 2015

This paper aims to shed light on the role of technological opportunities for green innovation by studying the case of … Green ICT innovation. We test two hypotheses: (1) Firms active in low-opportunity technological areas are less innovative … Office with firm-level data from the German Innovation Panel (Mannheim Innovation Panel). The results are based on dynamic …

Persistent link: https://www.econbiz.de/10011436068

Spillover from the haven : cross-border externalities of patent box regimes within multinational firms

Schwab, Thomas; Todtenhaupt, Maximilian - 2016

This paper analyzes externalities of patent box regimes in Europe. Tax reductions in foreign affiliates of a firm that also provide a profit shifting opportunity reduce the user cost of capital and thereby increase domestic investment. We test this mechanism for the case of research activity. By...

Persistent link: https://www.econbiz.de/10011558129

Allocation of human capital and innovation at the frontier : firm-level evidence on Germany and the Netherlands

Bartelsmann, Eric; Dobbelaere, Sabien; Peters, Bettina - 2014

This paper examines how productivity effects of human capital and innovation vary at different points of the …-skilled employees and industries in Germany by a more unequal distribution of human capital intensity. In Germany, average innovation … performance is higher in all industries, except for low-technology manufacturing, and in the Netherlands the innovation …

Persistent link: https://www.econbiz.de/10010405991

1
2
3
4
5
6
7
8
9
10
Next
Last