The Impact of Innovation on Customer Satisfaction and Brand loyalty: A Study of the Students of Faisalabad
Year of publication: |
2012-02
|
---|---|
Authors: | Naveed, Tahir ; Akhtar, Irum ; Cheema, Khaliq Ur Rehman |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Brand loyalty | Customer Satisfaction | Innovation | and Pakistan |
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