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The pulse of liability of foreignness : dynamic legitimacy and experiences effects in the German car market
Kaiser, Ulrich (contributor); Sofka, Wolfgang (contributor) - 2006
Globalization has provided many companies with new opportunities for growth and efficiency. This requires them to operate successfully across cultural and social borders. These can be stumbling blocks to internationalization and have been found to cause frequent errors and delays for...
Persistent link: https://www.econbiz.de/10003383660
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There's no place like home : a strategic framework to overcome liability of foreignness in the German car market
Sofka, Wolfgang (contributor); Zimmermann, Jörg (contributor) - 2005
Germany through firm-specific advantages. Still, some face significant challenges. A submarket analysis shows that home market … advantages are more deeply rooted in the Western part of Germany and that foreign competitors find a more accessible competitive … environment in Eastern Germany. Therefore, East Germany is a superior platform for deploying effective and efficient …
Persistent link: https://www.econbiz.de/10003225300
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Private incentives to innovate : interplay of new products and brand-name reputation
Leheyda, Nina (contributor) - 2008
This paper studies the introduction of new products (increase in product variety) in the automobile industry. The focus is on the two sources of market power that may allow the firms to get higher profits (and, thus, recoup investments): new products and brand-name reputation. The effects of new...
Persistent link: https://www.econbiz.de/10003793986
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Market power, multimarket contact and pricing : some evidence from the US automobile market
Leheyda, Nina (contributor) - 2008
Multimarket contact is perceived to be one of those factors, which can facilitate and sustain implicit collusive (cooperative) arrangements. This paper attempts to develop new approaches to study the interdependence of firm behaviour across markets, especially in the context of differentiated...
Persistent link: https://www.econbiz.de/10003793977
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Geographical and multi-product linkages of markets : impact on firm equilibrium interactions (some evidence from the European car market)
Leheyda, Nina (contributor) - 2008
This paper aims to study geographical and multi-product linkages of markets (multiple market presence) and firm behaviour interdependence as a result of such linkages existence. In particular, it attempts to answer whether the multimarket linkages lead to more cooperative behaviour among the...
Persistent link: https://www.econbiz.de/10003793979
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The effects of the block exemption regulation reform on the Swiss car market
Leheyda, Nina; Beschorner, Patrick Frank Ernst; … - 2011
In 2002, the Swiss Competition Commission (COMCO) introduced a Notice on the Competitive Treatment of Vertical Restraints in Automobile Trade (‘Car Notice’). The objective of the Car Notice has been to strengthen competition in the Swiss car market, in particular by avoiding price-fixing...
Persistent link: https://www.econbiz.de/10009011236
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Scrapping subsidies during the financial crisis : evidence from Europe
Leheyda, Nina; Verboven, Frank - 2013
We study the effects of the car scrapping subsidies in Europe during the financial crisis. We make use of a rich data set of all car models sold in nine European countries, observed at a monthly level during 2005-2011.We employ a difference-in-differences approach, exploiting the fact that...
Persistent link: https://www.econbiz.de/10010194501
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The design paradox : the contribution of in-house and external design activities on product market performance
Czarnitzki, Dirk; Thorwarth, Susanne - 2009
This paper explores the contribution of design activities on product market performance of Belgian companies. While there is mounting evidence that design can be seen as a strategic tool to successfully spur sales of new product developments at the firm level, the topic of design innovation has...
Persistent link: https://www.econbiz.de/10003893121
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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk; Czarnitzki, Dirk; Toole, Andrew A. - 2016
Most marketing practitioners and scholars agree that marketing assets such as brand equity significantly contribute to a firm's financial performance. In this paper, we model brand equity as an unobservable stock that results from up to thirty years of past brand-related investment flows. Using...
Persistent link: https://www.econbiz.de/10011418793
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Earnings losses after non-employment increase with age
Zwick, Thomas (contributor) - 2008
This paper shows that earnings losses after unemployment increase with age. First, older employees start out with relatively high earnings in comparison to employees without employment interruptions several years before the non-employment spell. This earnings advantage turns into a strong...
Persistent link: https://www.econbiz.de/10003728393