Showing 1 - 10 of 57
Persistent link: https://www.econbiz.de/10003745027
Persistent link: https://www.econbiz.de/10003779261
Persistent link: https://www.econbiz.de/10003869906
Persistent link: https://www.econbiz.de/10012653303
Persistent link: https://www.econbiz.de/10008660610
The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...
Persistent link: https://www.econbiz.de/10003784052
Persistent link: https://www.econbiz.de/10003907856
Persistent link: https://www.econbiz.de/10003939718
Persistent link: https://www.econbiz.de/10003816166
Persistent link: https://www.econbiz.de/10011408170