one hand and their motivation from a marketing perspective on the other. The authors review the state …-of-the-art literature on potential marketing benefits and analyze the impact on airline planning systems. In this regard, revenue management … systems are of particular interest. Based on a simulation study, the authors infer a severe impact of decentralized codeshare …

overfed. Thus, there is a production inefficiency associated with batch marketing. We simulate the value of sorting animals … through weight and ultrasound measurements from original pens into smaller alternative marketing groups. Sorting exploits the …

using a simulation model of market segmentation. Under the assumptions made, segmentation reduces producer surplus while …

We discuss who should be in charge of providing data relevant to marketing segmentation for the tourism industry. We … them to a novel approach in marketing segmentation, based on outgoings analysis. We use agent-modelling techniques, based …

-sample and out-of-sample hedging effectiveness estimators. Through mathematical and simulation analysis we determine the …

Trade-off between marketing and research and development (R&D) has always been a dilemma in management science for many … marketing and/or R&D in spite of insufficient purchasing power and market saturation for new products.Using a system dynamics … contains severe difficulties in terms of planning and strategy for marketing and R&D. The budgets to be shared by R&D and …