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Twenty-one years of the Journal of Brand Management : a commemorative review
Powell, Shaun M. - In: The journal of brand management : an international journal 21 (2014) 9, pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884
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Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie - 1992
Persistent link: https://www.econbiz.de/10000134691
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Trademarks and brand management : selected annotations
Hill, Conrad R. (contributor) - 1976
Persistent link: https://www.econbiz.de/10000673130
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel; Martín Herrán, Guiomar; Zaccour, Georges - 2008
Persistent link: https://www.econbiz.de/10003786967
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Beating low cost competition : how premium brands can respond to cut-price rivals beating the competition
Ryans, Adrian B. - 2008
Persistent link: https://www.econbiz.de/10003788693
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Branding and brand management : integration and innovation
Mlodzik, Paul - In: The IABC handbook of organizational communication : a …, (pp. 400-413). 2006
Persistent link: https://www.econbiz.de/10003347080