Technikmarketing. Der Beitrag schließt mit Anregungen für die Gender- und Werbeforschung sowie zukünftigen Gestaltungsmöglichkeiten der …

High-technology goods for consumers are getting more and more important. These products consist of innovative … suppliers of those goods need to put them in bundles where the need for and use of the technology goods can be guided for a … longer period. The paper shows the conception, impacts and goals of high-technology bundles for consumers. …