The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...

Purpose – Brand management systems (BMSs) are of prime importance for brands to monitor effective brand management and enhance firms' performance. The existing scales take various conceptual bases and sometimes eliminate some dimensions, depending on the sector of activity. Based on praxis and...

Die Bedeutung des Servicegeschäfts der Industrieunternehmen nimmt zu und die Unternehmen wollen sich mit ihrem Serviceangebot differenzieren und Erlösmöglichkeiten ausschöpfen. Die Umsetzung gelingt den Unternehmen oft nur mittelmäßig. Dieser Artikel zeigt, mit welchen Maßnahmen...

The notion of “service” is a very important one, with an increasing role in an expanding economy which becomes the condition of sustainable and long-term development. The technical services that must be assured differ according to the type of product. In Romania, the market economy towards...

Consulting firms (CFs) sell services on a project basis to many clients and must therefore continuously tender for new contracts. One frequently used strategy by CFs is to visit the clients in connection to the tenders. The reason to the visits is either: 1) to influence the client in his...

Given the importance of sound advice in retail financial markets and the fact that financial institutions outsource their advice services, how should consumer protection law be set to maximize social welfare? We address this question by posing a theoretical model of retail markets in which a...

This book presents a state-of-the-art evaluation of the benefits and costs of behind-the-border services reform. It introduces new, second-generation methods for quantifying regulatory barriers and applies those methods to a wide range of services sectors ¡ª financial, infrastructure and...

Ce texte rappelle les changements qui ont donne naissance au marketing relationel, ses implications en matiere d'organisation de la fonction marketing au sein des entreprises et les conditions devant etre satisfaites pour qu'il soit mis en pratique dans le secteur du private banking.

L'orientation vers le marche (OVM) est un paradigme de la gestion et du marketing qui a fait jusqu'a maintenant l'objet d'un nombre limite de travaux empiriques. L'objectif de cette étude est de determiner dans quelle mesure l'OVM est adoptee dans le secteur de la gestion privee et dans des...

We experimentally examine determinants of the transferability and durability of an assurer's flagship-service reputation for competence in a multi-service context. Economic and psychology theories agree that transferability will increase when a new service and a flagship service require...