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The study deals with the question of how much the post-war development of Czechoslovakia was affected by the Nazi central control model and the theory of Marxism-Leninism. The study searches for an answer through analysis of two questions: Could a different economic concept have been applied at...
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Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …
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This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …
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The article deals with the connection between marketing and RFID, which represents the new technological phenomenon …
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