Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere
Year of publication: |
2011
|
---|---|
Authors: | Karlíček, Miroslav ; Chytková, Zuzana ; Postler, Milan |
Published in: |
Ekonomika a managment. - Vysoká Škola Ekonomická v Praze, ISSN 1802-8470. - Vol. 2011.2011, 3, p. 87-95
|
Publisher: |
Vysoká Škola Ekonomická v Praze |
Subject: | marketing | Marketing Effectiveness | Academic Sphere | Marketing Education | efektivita marketingu | akademická sféra | výuka marketingu |
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