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Actual Challenges of Marketing and Their Implications for the Czech Academic Sphere
Karlíček, Miroslav; Chytková, Zuzana; Postler, Milan - In: Ekonomika a managment 2011 (2011) 3, pp. 87-95
Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …
Persistent link: https://www.econbiz.de/10009398892
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Integration of Marketing and Logistic Criteria in Segmentation of B2B Market
Grosová, Stanislava; Gros, Ivan; Císařová, Magda - In: Ekonomika a managment 2011 (2011) 3, pp. 73-84
This article deals with the B2B market segmentation as the tool for formulation of the marketing and logistical …, results in the processing by the factor and cluster analysis, discovered and designed segments with usage of marketing and …
Persistent link: https://www.econbiz.de/10009398924
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Marketing and RFID
Štědroň, Bohumír; Malý, Václav - In: Ekonomika a managment 2008 (2008) 2
The article deals with the connection between marketing and RFID, which represents the new technological phenomenon …
Persistent link: https://www.econbiz.de/10009398927
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Intercultural Differences in International Business Negotiation and Enterprise
Zamykalová, Miroslava; Gullová, Soňa; Müllerová, … - In: Acta Oeconomica Pragensia 2005 (2005) 2, pp. 147-157
of suitable marketing policy, corporate and personal management and successful business negotiation. …
Persistent link: https://www.econbiz.de/10005036412
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Změny v rozdělování, akumulaci a spotřebě v soudobých tržních ekonomikách
Kociánová, Helena - 1990
Persistent link: https://www.econbiz.de/10000876425
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Marketing instrumentary in the process of project acceptation within the acceleration of back-warded regions development
Štefko, Róbert; Habánik, Jozef; Butoracová … - In: Ekonomický časopis : časopis pre ekonomickú … 58 (2010) 5, pp. 512-526
Persistent link: https://www.econbiz.de/10008653685
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New Cooperation Models For Innovation Activites of Enterprises
Procházka, Lukáš - In: Ekonomika a managment 2010 (2010) 1
The article focuses on cooperation of enterprises while performing their innovation activities. Many firms face various …
Persistent link: https://www.econbiz.de/10009398903
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Support and Development of Inovative Potential in Industrial Companies
Heřman, Jan; Horová, Olga - In: Ekonomika a managment 2009 (2009) 1
company that pays attention to its marketing research and inovations can fulfill the various demands of consumers and react …
Persistent link: https://www.econbiz.de/10009401109
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Innovation performance of new EU memeber countries - situation in the Czech republic
Müller, Karel - In: Politická ekonomie 2006 (2006) 6, pp. 778-801
The article deals with analysis of the factors influencing innovation performance in new EU member countries … between technology and economy, which are reflected in and supported by formation of the international databases on innovation … as well as the regulatory policies in the fields of science, technology and innovation. Making use of the concept of …
Persistent link: https://www.econbiz.de/10005036616