The author undertakes in his essay a risky experiment as he tries to look at the present-time-economic-transformations in the view of the great thinker of 18th century, Dr. Bernard Mandeville, who famed by his Fable of the Bees, or Private Vices and Public Benefits. The philosophy of Mandeville,...

The text describes the basic decision making task of trader concerning private labels - decision on building private label assortment in certain product category and decision on private label range in circumstances of limited space at trader´s disposal. The text works up (on basis of Direct...