The aim of this paper is to analyze and systematic theoretical findings which are based on Porter´s Generic Chain of Values in regards to the area of supporting activities. Supporting activities were long time at the margin of interest, both social and economic. Today, they represent important...

This paper deals with the problems of organizational culture management and transfer. Current theoretical concepts of organizational culture are discussed in the first part, so that they can be used in the application part. The second part of the article is based on the results of a case study...

The text describes the basic decision making task of trader concerning private labels - decision on building private label assortment in certain product category and decision on private label range in circumstances of limited space at trader´s disposal. The text works up (on basis of Direct...

This paper deals with the new strategies in management of innovations, particularly the strategy of differentiated complexity of innovations. It explains how to manage and apply rationalization innovations, incremental innovations and radical innovations. It is always necessary to apply proper...

At the beginning of nineties small and medium enterprises (SMEs) constituted a new phenomenon in the Czech economy. Their role increased during past fi fteen years but the development and internationalisation of their activities have been infl uenced by many barriers. The shortage of fi nancial...

Common features of modern approaches used in retailing companies is thein complex approach for solution of problems leading to reaching higher effectivness of integrated ways using on supply and demand side. Among main factors influencing development and implementing of modern management methods...