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Nowadays marketing is often criticized for its low productivity: high corporate expenses on marketing are not balanced … standard of the marketing activities. Wastefulness and low ethical level of marketing is visible both on the corporate level … and on the level of the whole society. Marketing academics have the possibility to increase professional and ethical …
Persistent link: https://www.econbiz.de/10009398892
The article deals with the connection between marketing and RFID, which represents the new technological phenomenon …
Persistent link: https://www.econbiz.de/10009398927
Entrepreneurs have been exposed to continually increasing competitive pressures. Hence, a process of continuous improvement is to be an inherent part of firm management. In case this process shall be implemented on a broad basis with the aim to maintain and increase firm competitiveness, then...
Persistent link: https://www.econbiz.de/10009401117
The theory "corporate social responsibility" (CSR) is characterized in the paper. The paper expresses the authors´ opinion, that CSR as a mere proclamation of necessity of the firms´ ethic behavior does not enforce this into praxis. The internal economic motivation to CSR is the necessary...
Persistent link: https://www.econbiz.de/10008752941
The aim of the paper is to analyze the transfer of financial flows of subsidies and taxes between the state and the beneficiary. In this respect, the topic deals with the return cash flow from the recipient to the state budget, the impact of taxes and VAT rates. The result is a compilation of...
Persistent link: https://www.econbiz.de/10008784819
This paper presents the basics of the Transaction cost theory (TCT) and shows it's contribution to the Theory of the firm by the view of the new institutional economics. In the first part, author presents resources and presumptions of the TCT mainly by O. E. Williamson. The theory is based on...
Persistent link: https://www.econbiz.de/10009401149
The dramatically growing disproportion between the value of corporate assets and market valuation has resulted in a well-researched schism between strategic management and financial theory. Options theory provides a potent tool to resolve this issue. We propose a model which is consistent with...
Persistent link: https://www.econbiz.de/10005258060
Investment expenditure relates to an evident optimization problem: to create an optimal capital stock which is a function of expected profits. According to the Tobin´s Q - theory, investment depends on the ratio Q of the market value of business capital assets to their replacement value. A...
Persistent link: https://www.econbiz.de/10005036684