Zamazalová, Marcela - In: Acta Oeconomica Pragensia 2008 (2008) 4, pp. 76-82
Measurement of customer satisfaction or dissatisfaction is an important factor in corporate development. Deep insight … into the crucial factors that have an influence on customer satisfaction and result in repeated purchases plays a critical … role. The connection between customer satisfaction and its profitability for the company is discussed in many studies. They …
