To capitalize on potential opportunities presented by growing consumer demand for locally grown foods, farmers need insight into significant motivations and behavioral characteristics of consumers in their region. This article aims to evaluate the characteristics of southeastern urban consumers...

This study examines farm market patron responses to food sampling experiences and provides a baseline of regional differences of consumer interest in various products selling in the farmers market. Results show that the sampling strategy can highly engage consumers’ attention and easy to...

This article estimates the impact of social media exposure on consumer valuation of product characteristics. We apply the Berry, Levinsohn and Pakes (1995) model of market equilibrium to sales data for 18 carbonated soft drink brands sold in 12 cities over 17 months (June 2011 to October 2012)...

The decision to purchase meat products is investigated across ethnic groups with data from the Consumer Expenditure Survey. Particularly, we emphasize the U.S. Hispanics markets since its population increased 43% in the 2000-2010 period. The determinants included socio-economic factors in Probit...

Manejar las expectativas de los consumidores para los alimentos con marcas de origen de calidad genera una efiencia superior a la obtenida si unicamiente se tienen en cuenta elementos de calidad objetiva. Sin embargo, conocer la inferencia de calidad subjetiva de esta categoria de alimentos que...

El presente trabajo tiene como objetico analyizar el nivel de conocimiento y las posibiltidades de mercado de los alimentos d Comercio Justo (CJ). Para ello se ha llevado a cabo un estudio exploratoria basado en 176 encuestas a consumidores de Murcia y Alicante, en las que se ha medido el nivel...

Some food markets are dominated by high quality and standard quality segments, whereas medium quality products are almost absent. A modeling framework with asymmetric information regarding true quality of the products and the resulting lack of consumer confidence is presented. Uncertainty...

The International Food and Agribusiness Management Review is published quarterly by IFAMA. www.ifama.org