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of CauserelatedMarketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where productpurchase …
Persistent link: https://www.econbiz.de/10009443761
marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …
Persistent link: https://www.econbiz.de/10009443762
The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in whichsupply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close thisresearch gap by presenting empirical findings about how the volatility of...
Persistent link: https://www.econbiz.de/10009443763
Research on organizational and inter‐organizational trust has become an important field in management andmarketing literature, as it is perceived as a pivotal aspect of business transactions. However, clarifications arestill needed on the issue of whom we trust; is the person whom we are...
Persistent link: https://www.econbiz.de/10009443764
Electronic trade platforms support trading transactions between enterprises. They have entered the business landscape including the agri-food sector only a few years ago. However, there already have been dramatic changes in the agri-food sector’s platform infrastructures. This paper analyzes...
Persistent link: https://www.econbiz.de/10009445091