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~language:"deu"
~language:"eng"
~language:"tur"
~subject:"Relationship marketing"
~type_genre:"Reprint"
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Relationship marketing
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Reprint
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
The Harvard business review classics series
1
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ECONIS (ZBW)
4
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Competitive strategy in the market-focused business
Slater, Stanley F.
;
Narver, John C.
-
2009
Persistent link: https://www.econbiz.de/10003835836
Saved in:
2
Understanding relationship
marketing
outcomes : an integration of relational benefits and relationship quality
Hennig-Thurau, Thorsten
;
Gwinner, Kevin P.
;
Gremler, …
-
2009
Persistent link: https://www.econbiz.de/10003836510
Saved in:
3
In search of a new logic for
marketing
: foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
4
Marketing
myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
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