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Sales forecasting for lower costs and higher profits
Murdick, Robert Gordon; Schaefer, Arthur Edward - 1967
Persistent link: https://www.econbiz.de/10000566964
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Predicting and optimizing marketing performance in dynamic markets
Guhl, Daniel; Paetz, Friederike; Wagner, Udo; Wedel, Michel - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10014519134
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Market and sales forecasting - a total approach
Bolt, Gordon John - 1971
Persistent link: https://www.econbiz.de/10000556398
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Market and sales forecasting
Bolt, Gordon John - 1981 - 2. ed
Persistent link: https://www.econbiz.de/10000049884
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Sales estimations in the book industry : comparing management predictions with market response models in the children's book market
Otten, Cord; Clement, Michel; Stehr, Dominik - In: Journal of media business studies 16 (2019) 4, pp. 249-274
Persistent link: https://www.econbiz.de/10012177022
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Forecasting in marketing
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204934
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Using extraneous information to estimate time series models : a review of approaches applied in market response modeling
Hruschka, Harald - In: Econometrics of short and unreliable time series, (pp. 73-86). 1995
Persistent link: https://www.econbiz.de/10001290741
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Measuring market response to price changes : a classification approach
Mulhern, Francis J. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
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A forecast combination methodology for demand forecasting
May, J. Gaylord; Sulek, Joanne M. - In: Advances in business and management forecasting 4 (2006), pp. 277-287
Persistent link: https://www.econbiz.de/10003751412
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Forecasting data in litigation utilizing correlation, ARIMA and curve estimation
Jackson, Daniel L.; Cable, Sandra - In: Journal of legal economics 12 (2002) 1, pp. 39-51
Persistent link: https://www.econbiz.de/10002020056