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Sustainable Marketing Management : Grundlagen und Cases
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ECONIS (ZBW)
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Nachhaltigkeitsmarketing in der Konsumgüterindustrie am Beispiel der Unilever Deutschland GmbH
Koene, Merlin
;
Wagner, Katja
;
Buerke, Anja
;
Kirchgeorg, …
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 411-427)
.
2014
Persistent link: https://www.econbiz.de/10010476265
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Customer Relationship Management : 12 CRM-Best Practice-Fallstudien zu Prozessen, Organisation, Mitarbeiterführung und Technologie
Stadelmann, Martin
(
contributor
);
Wolter, Sven
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001774779
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