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~language:"deu"
~person:"Backhaus, Klaus"
~subject:"Consumer behaviour"
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Backhaus, Klaus
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Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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ECONIS (ZBW)
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Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
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2
Akzeptanzforschung bei technologischen Basisinnovationen : methodische Probleme und Lösungsansätze
Backhaus, Klaus
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 169-191)
.
1998
Persistent link: https://www.econbiz.de/10001301062
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3
Die Beschleunigung von Produktlebenszyklen : eine Analyse unter Laborbedingungen
Backhaus, Klaus
- In:
Marketing
,
(pp. 157-187)
.
1997
Persistent link: https://www.econbiz.de/10001320638
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