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~language:"deu"
~person:"Backhaus, Klaus"
~subject:"Marktforschung"
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Marktforschung
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Consumer behaviour
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Backhaus, Klaus
Decker, Reinhold
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
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ECONIS (ZBW)
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Von der Virtual Community zur Virtual World - die Marke in Second Life
Backhaus, Klaus
;
Blechschmidt, Boris
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 321-336)
.
2007
Persistent link: https://www.econbiz.de/10003530276
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2
Akzeptanzforschung bei technologischen Basisinnovationen : methodische Probleme und Lösungsansätze
Backhaus, Klaus
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 169-191)
.
1998
Persistent link: https://www.econbiz.de/10001301062
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