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~language:"deu"
~person:"Balderjahn, Ingo"
~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
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Balderjahn, Ingo
Decker, Reinhold
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Homburg, Christian
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Berndt, Ralph
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Gröppel-Klein, Andrea
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Scheck, Christine
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Röhle, Matthias
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Silberer, Günter
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Streich, Michael
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Walsh, Gianfranco
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Boztuğ, Yasemin
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Gaus, Hansjörg
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Hoffmann, Stefan
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Hruschka, Harald
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Schweiger, Günter
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Akbar, Payam
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ECONIS (ZBW)
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New developments and approaches in consumer behavior research
Balderjahn, Ingo
(
contributor
); …
-
1998
Persistent link: https://www.econbiz.de/10000975257
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2
Der Einfluss von nachhaltigem Konsumbewusstsein auf Luxuskonsum unter Berücksichtigung verschiedener Moderatoren
Diab, Sarah
-
2020
Persistent link: https://www.econbiz.de/10012404265
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3
Marktreaktionen von Konsumenten : ein theoretisch-methodisches Konzept zur Analyse der Wirkung marketingpolitischer Instrumente
Balderjahn, Ingo
-
1993
Persistent link: https://www.econbiz.de/10012879335
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