//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~person:"Benkenstein, Martin"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Swait, Joffre"
~source:"econis"
~subject:"Economics of information"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Bibliography included"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Economics of information
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
2
Deutschland
2
Germany
2
Kraftfahrzeugindustrie
2
Theorie
2
Theory
2
Arbeitsteilung
1
Automotive industry
1
Automotive market
1
Baugleichheit
1
Bauwirtschaft
1
Beeinflussung
1
Brand
1
Brand image
1
Competitive strategy
1
Construction industry
1
Division of labour
1
East Germany
1
Empirische Wirtschaftsforschung
1
Intermediate goods
1
Kaufentscheidung
1
Kfz-Industrie
1
Kfz-Markt
1
Make-or- Buy-Entscheidung
1
Make-or-buy decision
1
Markenartikel
1
Markenimage
1
Marketing
1
Ostdeutschland
1
Perception
1
Product differentiation
1
Produkt
1
Produktdifferenzierung
1
Produktionstiefe
1
Savings bank
1
Sparkasse
1
Standardisierung
1
Standardization
1
Verbraucher
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Bibliography included
Collection of articles of several authors
Reprint
Hochschulschrift
4
Thesis
4
Aufsatz im Buch
3
Book section
3
Article in journal
2
Aufsatz in Zeitschrift
2
Bibliografie enthalten
2
Forschungsbericht
1
Graue Literatur
1
Non-commercial literature
1
more ...
less ...
Language
All
German
English
13
Author
All
Benkenstein, Martin
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Swait, Joffre
Kroeber-Riel, Werner
8
Gröppel-Klein, Andrea
6
Bauer, Hans H.
5
Hansen, Ursula
5
Bala, Christian
4
Diller, Hermann
4
Hippner, Hajo
4
Schuldzinski, Wolfgang
4
Weinberg, Peter
4
Wilde, Klaus D.
4
Balderjahn, Ingo
3
Baumgarth, Carsten
3
Bänsch, Axel
3
Drees, Norbert
3
Spiller, Achim
3
Wildner, Raimund
3
Arnold, Marlen
2
Belz, Frank
2
Beschorner, Thomas
2
Bockelmann, Anna-Christina
2
Böcker, Franz
2
Conrady, Roland
2
Decker, Reinhold
2
Dichtl, Erwin
2
Dieckmann, Randolf
2
Felser, Georg
2
Fricke, Andreas
2
Fridrich, Christian
2
Ghazizadeh, Ulrich R.
2
Heinemann, Gerrit
2
Herrmann, Andreas
2
Hummels, Henning
2
Höser, Hans
2
Hübner, Renate
2
Jahnke, Marlis
2
Jung, Andreas
2
Kenning, Peter
2
Kobmann, Werner
2
Kollmann, Karl
2
more ...
less ...
Institution
All
Universität Rostock / Institut für Marketing & Innovationsmanagement
1
Published in...
All
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
Saved in:
2
Die Beurteilung der Fertigungstiefe aus Konsumentensicht : Erklärungsansätze, empirische Validierung und Implikationen am Beispiel der Automobil-Industrie; Abschlußbericht zum DFG-...
Benkenstein, Martin
-
1995
Persistent link: https://www.econbiz.de/10014273035
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->