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~language:"deu"
~person:"Decker, Reinhold"
~person:"Gröner, Patrick"
~subject:"Geschichte"
~subject:"Marktforschung"
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Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
Baier, Daniel
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contributor
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Decker, Reinhold
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)
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1995
Persistent link: https://www.econbiz.de/10000911973
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Entertaining Persuasion : der Einfluss attraktiver Mediencharaktere auf die Wirkung von Brand Placements in Onlineformaten
Gröner, Patrick
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2018
Persistent link: https://www.econbiz.de/10012015017
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