//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~person:"Decker, Reinhold"
~person:"Tropp, Jörg"
~subject:"Geschichte"
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Gesellschaftspolitische Releva...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Geschichte
Marktforschung
Werbung
7
Advertising
6
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Market research
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Theorie
3
Theory
3
Werbewirkung
3
Communication science
2
Epistemology
2
Erkenntnistheorie
2
Kommunikation
2
Kommunikationsstrategie
2
Kommunikationswissenschaft
2
Advertising industry
1
Brand
1
Communication
1
Lehrbuch
1
Markenartikel
1
Massenkommunikation
1
Measurement
1
Messung
1
Systemtheorie
1
Werbewirtschaft
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Lehrbuch
2
Textbook
2
Collection of articles of several authors
1
Festschrift
1
Sammelwerk
1
Language
All
German
Author
All
Decker, Reinhold
Tropp, Jörg
Koschnick, Wolfgang J.
6
Gries, Rainer
4
Borscheid, Peter
2
Hiller, Kerstin
2
Mataja, Victor
2
Paneth, Erwin
2
Reinhardt, Dirk
2
Schindelbeck, Dirk
2
Schweiger, Günter
2
Springinsfeld, Leopold
2
Strebinger, Andreas
2
Wilhelms, Christian
2
Wischermann, Clemens
2
Adlwarth, Wolfgang
1
Andersen, Eduard
1
Baier, Daniel
1
Bartel, Henry
1
Barton, S. G.
1
Bergler, Reinhold
1
Biedermann, Ulf
1
Braunschweig, Ernst
1
Buchli, Hanns
1
Demand, Klaus
1
Depkat, Volker
1
Dlouhy, Walter
1
Dohmen, Jochen
1
Eller-Studzinsky, Bettina
1
Ellerbrock, Karl-Peter
1
Fehn, Thomas
1
Feiter, Wolfgang
1
Fessel, Klaus
1
Fink, Dietmar
1
Finsterhölzl, Regina
1
Fleck, Matthes
1
Friedrich, Claudia
1
Giesefeld, Thomas
1
Gröner, Patrick
1
Hansen, Claudia
1
more ...
less ...
Published in...
All
Lehrbuch
2
Theorie und Forschung
1
Theorie und Forschung / Wirtschaftswissenschaften
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
Baier, Daniel
(
contributor
);
Decker, Reinhold
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000911973
Saved in:
2
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
Saved in:
3
Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg
-
2014
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->