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~language:"deu"
~person:"Esch, Franz-Rudolf"
~person:"Thiele, Stefan"
~subject:"Strategic management"
~type_genre:"Handbook"
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
;
Tomczak, Torsten
;
Kernstock, Joachim
; …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001732357
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