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Das Rasch-Modell : eine verständliche Einführung für Studium und Praxis
Strobl, Carolin
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2012
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Persistent link: https://www.econbiz.de/10010350713
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Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
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2017
Persistent link: https://www.econbiz.de/10011570378
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