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Lexikon Marketing
Koschnick, Wolfgang J.
Persistent link: https://www.econbiz.de/10004316238
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Standard-Lexikon für Markt- und Konsumforschung
Koschnick, Wolfgang J.
Persistent link: https://www.econbiz.de/10004604736
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Standard dictionary of advertising, mass media and marketing
Koschnick, Wolfgang J.
Persistent link: https://www.econbiz.de/10004054408
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Standard-Lexikon für Marketing, Marktkommunikation, Markt- und Mediaforschung
Koschnick, Wolfgang J. - 1987
Persistent link: https://www.econbiz.de/10009602203