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~language:"deu"
~person:"Mattmüller, Roland"
~person:"Reeh, Marc-Oliver"
~subject:"Kundenbindungsprogramm"
~type_genre:"Fallstudie"
~type_genre:"Glossar enthalten"
~type_genre:"Non-commercial literature"
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Kundenbindungsprogramm
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Germany
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Beziehungsmarketing
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Mattmüller, Roland
Reeh, Marc-Oliver
Feinen, Thomas P. J.
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Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen
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Schriftenreihe Marketing, Management
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ECONIS (ZBW)
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Die rabattgestützte Kundenkarte als Instrument der Kundenbindung : Analyse von Einsatzmöglichkeiten und Darstellung von Implikationen für den Anbieter
Feinen, Thomas P. J.
;
Mertens, Antonia
;
Tunder, Ralph
-
2005
Persistent link: https://www.econbiz.de/10003311004
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Erfolgsvoraussetzungen des Mobile Marketing am Beispiel Mobile Couponing : eine empirische Untersuchung des Adoptions- und Nutzungsverhalten
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schipper, Kathrin
-
2011
Persistent link: https://www.econbiz.de/10009268948
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