Extent: | V, 79 Bl. graph. Darst. 30 cm |
---|---|
Series: | Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen. - Oestrich-Winkel, ZDB-ID 2110444-X. - Vol. Nr. 18 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | German |
Notes: | Literaturverz. Bl. 67 - 79 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003311004